Strategic Entrepreneur 3 Day Summit

NIDA Parade Theaters 215 Anzac Parade Kensington NSW

Early Bird - Massive Savings
Buy Now for $97 Until May 10th
  • Strategic Workbooks
  • Tea and Coffee

strategic entrepreneur summit

Early Bird - Massive Savings
Now $297 PLUS Bring a Friend FREE
  • Strategic Workbooks
  • Gold Check In
  • Gold Seating
  • Tea and Coffee

PLUS Special Marketing Masterclass with Brian Sher
strategic entrepreneur summit

Early Bird - Massive Savings
Now $397 PLUS Bring a Friend FREE
  • Strategic Workbooks
  • VIP Check In
  • VIP Seating
  • Tea and Coffee

PLUS Special Marketing Masterclass with Brian Sher & Special 1hr Saturday Night Drinks
strategic entrepreneur summit


Over these 3 days I guarantee I will change your life forever…

strategic entrepreneur summit

How? I will reveal to you every strategy, idea and ‘insider secret’ I have learned and successfully used over 25 years to help you go out and Build an Enormously Profitable Business Fast.

- Siimon Reynolds (Created a $500 Million Company right here in Australia)

and… I will be bringing for the first time 13 of my super star-successful friends to share their secrets with you too. Check some of them out below.



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Highlights from last year''s Summit

Dear Entrepreneur, There are many pretend-gurus out there who talk about business building but have no or little results of their own. Some of them are slick presenters with the only aim of selling you stuff. Others have just learned a few tricks and strategies and pass themselves off as experts somehow… But no business educator comes close to having the body of knowledge, experience and results that I’ve been able to achieve in this country over the past 25 years… …And now I am dedicating my life to guiding you while holding your hand and sharing these multi-million dollar ideas and strategies, so you can take a shorter road to achieving your dream in business in a fraction of the time it has taken me. What I am offering you today is a unique opportunity to learn everything that I have learned. Plus, get mentored by some of my most successful friends. These are the people I surround myself with, who are proven experts in business, and we have come together so you can spend 3 full days immersing yourself in everything that you need to know to successfully grow an amazing, profitable business. What we will share with you about business has never been done before on this level in Australia.

Who Am I and Why Should You Spend 3 days with Me?

  • I became a millionaire in my twenties, almost 24 years ago, and have made tens of millions of dollars since then.
  • The last company I built was worth well over $500 million on the ASX.
  • I’ve been featured on hundreds of media outlets including 60 Minutes, A Current Affair, Today Tonight and Bloomberg and was featured as one of Australia’s top entrepreneurial success stories.
  • I’ve written a number of best-selling books, including my most recent, Why People Fail.
  • I founded 2 highly successful conglomerates employing thousands of people in 4 continents.
  • I have consulted to some of the world’s largest companies including IBM… Lend Lease… Fairfax… Freedom… National Australia Bank… Crown Casino… Australian Financial Review… Ikea… Apple… Tourism Tasmania… BHP Billiton… Stockland… Innoxa… Citizen… Ricoh… Volvo… ACP… Telstra… Bonds… Channel 7… Challenger… Best Western… Citibank… Vodafone… Australian Government… Diageo… Colonial First State… Triple M & Holden.
What you might find interesting though is that I started with just a small two-man business. Secondly, I never spent a single day at university or business school learning theory. My success is solely due to one specific action. It’s my ‘little secret’ that I have shared with very few people and it’s really very simple:

I spend 60 Minutes a Day Learning Something New About Success – EVERY Day! I spend 60 Minutes a Day Learning Something New About Success – EVERY Day!


Now here’s the amazing thing and great news… Just about anyone, with no prior education on the subject could become a successful millionaire if they practiced just 60 minutes of success education, not even ‘per day’ but as little as 60 minutes ‘per week’ over the course of just a few years. There are 2 secrets for this to work however:
  1. You must be committed to this 60 minutes per week – without fail and…
  2. You must immediately practice what you have learned that day or the very next day to ensure you retain the lesson or new information.

I have Studied Every Success Method and Strategy over the last 25 years!

Now I truly want you to be rich. Nothing would make me more satisfied. I want you to live the ultimate lifestyle, whatever that means to you. Fast cars, multiple homes, charitable foundations, funding local community programs, maybe even building an orphanage in Australia or even Africa! So to help you achieve this I will cover the exact system, formulas, business models and strategies that I absolutely know work… And you need to believe me when I say I have studied every method and success strategy to get rich and have discovered what I believe to the most reliable and fastest way. And this is it…Building your own business fast with many of these powerful strategies, which I will reveal to you over 3 full days, is quite simply the fastest way to reach your income and lifestyle goals. Why? Because
  1. it allows you to be in control of your own destiny and
  2. there’s no upper limit to the income you can make.

It’s Not Unusual to Generate a Return of 10,000% on Your Money Over Time!

Even if you are starting out with as little as a few hundred dollars, it is possible to get outstanding returns on your investment into your own business, this is not possible in any other investment, and certainly unlikely in property investment or holding a share portfolio. Let’s quickly look at the BRW Rich 200 list. Note there’s one common denominator amongst the most successful people…
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute

All of them built their wealth through starting or building their own business.

Let’s look at the top 10 on the rich list from 2012…
Rank Name Company Net (AUD)
#1 Gina Rinehart Hancock Prospecting $10.31 billion
#2 Ivan Glasenberg Glencore commodities $8.8 billion
#3 Andrew Forrest Fortescue Metals Group $6.18 billion
#4 Anthony Pratt Visy Industries $5.18 billion
#5 Clive Palmer Mineralogy $5.05 billion
#6 Frank Lowy Westfield Group $4.98 billion
#7 Harry Triguboff Meriton Apartments $4.30 billion
#8 James Packer Crown Limited $4.16 billion
#9 John Gandel Shopping Centres $3.45 billion
#10 Chris Wallin QCoal $3.10 billion

But it’s More than “The Money”

Of course, the rewards aren’t just the money you can make, it’s the amazing satisfaction you feel when you’ve built a great company. What’s more, it gives you the freedom to turn up to work when you like, take holidays when you want, and eventually retire while your staff work for you. There’s no bumper-to-bumper rush hour traffic because you can live and work from a place of your choice. Your business moves with you and allows you to spend more time with your family. And you are in control of how much you earn and what you are worth. There really is no better investment than growing your own business and doing what you love. You can retire rich and live an amazing life.

Revealing My First Superstar Guest-Speaker

Jack Cowin - Managing Director CFAL Group

Jack Cowin is the Chairman and Managing director of CFAL group of companies, with sales of $1.4Billion and a value of $600 million. He is best known for his founding of the Hungry Jacks Chain with 360 stores Australia, but Hungry Jacks is just one of the many companies in this worldwide group . CFAL also owns 5 manufacturing plants that produce frozen meat, vegetables for the super market industry and exports to 26 countries around the world. This is not a public company as so many are that have this incredible level of sales and wealth. Remarkably Jack owns 98% of this incredible company . In addition Jack owns other major businesses in Canada, US with additional revenues of $270 million. Now If you have been to Sydney you will know the Bridge Climb. Jack is a 40% shareholder in this iconic tourist attraction that from day one has been a huge success and now part of every visitor and local''s itinerary . He is also an advisor and director to the TEN Television Network, Chandler MacLeod and Fairfax Media, Sydney Olympic Park. This is a phenomenal opportunity to meet and learn from the owner of one of Australia’s most successful privately held companies

Business Doesn’t Need to Be Risky – if You Do This

Most people try to start or grow a business without any training at all. This is crazy: few people would do this in any other profession or are legally allowed to attempt it either! Think about it: Nobody can call themselves a fully qualified mechanic unless they have the right training. Or a nurse? Or a doctor? Or an accountant? Or any other profession for that matter. Why? Because they wouldn’t know what they were doing and would ultimately fail or someone would get hurt. And this is what will happen if you go into business without professional training too. But where do you get the training? Where do you go for answers? Truth is, there’s not much help in the real world because…

High School and Advanced Education Institutions Simply Don’t Teach You What You Need to Know to Become Successful in Business

On the contrary, they teach you how to succeed in a job, which is the ‘slow road or the no road’ to achieving success. The reality is traditional schooling systems teach us everything except how to be successful in business. Even the most expensive Universities totally miss the point when it comes to the essence of business success, simply because in most cases you are learning from intellectuals who specialise in theory and have empty bank accounts, rather than respected and credible teachers with successful track records.
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute

So what’s the Solution?

Rather than going through the pain of trying to figure it out on your own through trial and error, with lots of risk and wasted time and money, you need to find yourself some mentors, but not just any mentors – the right ones who have a track record of success. So with that in mind, I’d like to invite you to my powerful 3-day event in Sydney. Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)
Early Bird - Massive Savings
Buy Now for $97 Until May 10th
  • Strategic Workbooks
  • Tea and Coffee

strategic entrepreneur summit

Early Bird - Massive Savings
Now $297 PLUS Bring a Friend FREE
  • Strategic Workbooks
  • Gold Check In
  • Gold Seating
  • Tea and Coffee

PLUS Special Marketing Masterclass with Brian Sher
strategic entrepreneur summit

Early Bird - Massive Savings
Now $397 PLUS Bring a Friend FREE
  • Strategic Workbooks
  • VIP Check In
  • VIP Seating
  • Tea and Coffee

PLUS Special Marketing Masterclass with Brian Sher & Special 1hr Saturday Night Drinks
strategic entrepreneur summit


This is the Only Summit 100% Dedicated to Teaching Real World Success, Allowing You to Learn Everything About Success Directly From One of Australia’s Leading Business Talents

There’s simply no college, university or institute anywhere offering anything that even comes close to this. Only a few offer quality business education, but the problem is ivory-tower experts with empty bank accounts usually teach them. The cold hard facts are:
  • It’s very difficult for educational institutions to attract millionaire teachers who are already making money. Millionaires don’t want to be teaching – they are usually out there doing.
  • Most teachers do not know how to make money in the real world because they have never experienced it for themselves.
  • Despite these facts, most business schools charge up to $50,000 to get your theoretical education. What a complete rip-off!
You see, I don’t teach this 3-day program for a living. And it’s certainly not my main source of income. The reason I’m doing this is I gave up work 5 years ago, and now I wish to help others on their incredible business journey. In addition over the last 12 months I’ve done some personal coaching, with some high-level corporations and have enjoyed it a lot. However, I know that the businesses that would get equally great benefit from this coaching would be smaller businesses, start-ups, frustrated entrepreneurs, or just mid-sized enterprises that have stalled. That’s why I am offering The Fortune Institute 3-Day Strategic Entrepreneur Business Summit.

But first, let me tell you what it’s NOT.

It’s not… a pitch-fest. You know the type, where you get in for free and then a procession of speakers provide nothing or little of value and it’s 98% sales-pitch and 2% content. It’s not… a touchy-feely, fluffy, “visualise it and it will come” type of event. I’ve done a lot of that work personally, and yes it’s valuable. But this event is about hard-core systems, strategies, secrets and tactics for succeeding in the real world of business today. It’s not …a $5,000, high-priced, high-ticket event which teases you with some content but ultimately you have to keep purchasing more and more courses to get the really good stuff. It’s not… a jump up and down, hype-filled, high-fiving and hugging type of event. There are people in the world who have got that type of personality and can pull it off quite easily. But I don’t learn well in those types of environments and you probably don’t either. Now that I’ve told you what it’s not – let me tell you a little bit about how I designed this event. Here’s what we will cover together:

Day 1

It’s all about building the right foundations and fundamentals that the most successful businesses in the world use to underpin their extraordinary success. Once we’ve built the foundation, next we need to get more customers and convert them fast and efficiently. This is my favourite day and what I’ve been doing for the last 25 years for my clients.
  • Success Module #1 – How Great Entrepreneurs Think
  • Success Module #2 – Email Marketing Secrets
  • Success Module #3 – Why Most Advertising Doesn’t Work
  • Success Module #4 – Mastering Pay-Per-Click and Facebook Advertising
  • Success Module #5 – How to Design a Highly Profitable Web Site
  • Success Module #6 – The Amazing Power of Pricing
  • Success Module #7 – The Number One Reason Why Businesses Fail and How to avoid this.
  • Success Module #8 – My Biggest Mistakes (Which Could Save You Thousands)
  • Success Module #9 – Branding Secrets to Build a Billion Dollar Business

Day 2

OK, now that we’ve created a solid foundation. It’s time to think of how do we leverage the business and exit with a massive windfall. This is where the rich make all their money. It is built in a specific sequence; every session builds upon itself and cleverly covers the life cycle of a successful business.
  • Success Module #10 – How to Tap into Your True Hidden Potential
  • Success Module #11 – Financial Fundamentals You MUST Know
  • Success Module #12 – The Truth About Outstanding Leadership
  • Success Module #13 – 5 Super Fast Ways to Boost Your Profits
  • Success Module #14 – How to Boost Your Personal Productivity

Day 3

  • Success Module #15 – The #1 Thing You Must Do to be Successful in Business
  • Success Module #16 – How to Present Like a Leader
  • Success Module #17 – How to Raise a Ton of Money
  • Success Module #18 – Why Great Entrepreneurs are Made, Not Born (& the #1 thing you can do to become one)
So, you can see the 3-Day Event is built in a specific sequence, every session builds upon itself and cleverly covers the life-cycle of a successful business. For more detail in each area… Scroll to the bottom of the page and, let’s walk through the specifics of what you are going to learn in each area above, over these 3 powerful days at the Strategic Entrepreneur Business Summit.
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute
Testimonials from our March Attendees - the fortune institute

You’ll Graduate as a Master of Business

Just like anything else in life, to become successful and master a skill it takes time, dedication and practice. Think about it: Nobody became a black belt in karate in just one lesson. But by committing yourself to just 3 days and practicing your newly acquired skills as you learn them, you will massively accelerate your abilities and results in business way ahead of 95% of all other businesses in Australia and certainly 100% ahead of your competitors.

I spend 60 Minutes a Day Learning Something New About Success – EVERY Day!

No Theory – Just Teachers with Successful Track Records

At this stage, you are probably asking yourself… Do I deliver the program from start to finish? The good news is, I am bringing some extraordinary people along to help teach some of these powerful lessons with me. I’ve designed the curriculum and created the A to Z blueprint of exactly what I want covered at the event. I’ll be taking you through about 50% of the subjects and the other 50% will be delivered by my handpicked strategic expert friends who are specialists in their chosen fields. Now I have picked these guys to come along and work with you, as they are some of the secret weapons of Australian multi-million dollar corporations and businesses. They do a lot of the behind the scenes advising and heavy lifting for many entrepreneurs… and all of them are masters of their chosen fields of expertise.

Revealing My Second Superstar Guest-Speaker

Tony Nash - Founder and CEO of Booktopia - from Startup to $21M

It all began when Tony met with Angus and Robertson to suggest to them set up an online store. Incredibly the Chief Executive said that going purely online wouldn''t work, no one would make anything from it alone and you needed a retail presence as well to make money. Well today it''s history. Booktopia is a great success and Angus and Roberson a casualty of poor learning and myopia. From a pure start up, Tony established Booktopia on a budget of just $10 per day, using AdWords. By the end of the first month, it had sold $2,000 worth of books. Today Booktopia ships ships 6,000 books per day or around 1.6 million books per year. 99% of their customers are in Australia. Booktopia has been a finalist in the 2011 and 2012 Telstra Business Awards . They have been ranked in the BRW Fast 100 in 2009, 2010, 2011 and 2012 with revenues up to $21m for the 2012 year. They have been ranked number 3 online retailer in the Australian Institute of Management''s publication, Management Today in 2012 and in the Top 20 for Smart Company''s list of top Australian online retailers. Tony is going to share with you his journey on how to grow a business fast from a standing start to many millions of dollars. This is a rare opportunity to meet and learn from one of Australia’s finest entrepreneurial minds.

Ok, How much is this going to cost?

Well it’s not one of those free events followed by a major ‘pitch fest’ when you get there – there will be no speaker after speaker, trying to sell you their stuff. I promised you that. These are my handpicked friends and colleagues and this will be a content rich and an amazingly high quality event. Here is my expert lineup of speakers:

Philip Shaw
Owner Clever Clicks

Philip Shaw is a director and founder of CleverClicks, which has been specialising in Google AdWords and Google Analytics since 2006. Philip has featured in the Sydney Morning Herald, My Business magazine, The Age, NETT Magazine and The Daily Telegraph, and interviewed on radio and also for BNET.


Jasmine Batra
Founder of Arrow Internet Marketing

Jasmine Batra is the founder director of Arrow Internet Marketing, one of Australia’s leading online marketing agencies that has gained reputation of making market leaders with clients including Commonwealth Bank, Green Peace, Department of Queensland Govt.


James Tuckerman
Anthill

James Tuckerman is an entrepreneur, angel investor, professional speaker and reluctant growth hacker for hire. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents'' home (at the tender age of 26). In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia). In 2009, he converted this print publication into a 100% digital product and, within six-months, it was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia.


Franziska and Christo Iseli-Hall
Basic Bananas

Franziska and Christo are the founders of Basic Bananas, a leading marketing training organisation specialising in marketing education for small businesses. They are known for their out of the box thinking and don''t play by the rules of convention and have been featured in many publications including SMH, The Age, SmartCompany, My Business, Dynamic Business, and BRW.


I could easily charge $2000 – $5000 for what I will teach you over these 3 days because it can make you a small fortune if you apply what you learn. (In fact as I write this I have just I have received an email from a guy offering far less for a single day business event charging over $6000 per person.) Well I don’t want to do that. Why? Because I know it will make it more difficult for you to come along, and I really want to be totally fair to everyone. I want to make this event affordable to every single business owner who I’ve connected with in the last 12 months. So I’ve kept the cost down and priced to be an absolute no brainer for you to set time aside and come along and join me and hundreds of other like minded business entrepreneurs. I will personally be making sure you will get an unmatched in quality, no-pitch, content-only, business event over 3 full days. To do this I will fly in (to Sydney) some of the most talented handpicked business experts in Australia, and I have gotten them to agree to spend time with you without getting paid one cent (they are all doing this as a favour to me)…so you won’t have to part ways with anything close to that amount. Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands) There is one more thing… Just so you feel 100% safe in booking your seat today… I am so confident you will not only love the weekend but get massive value from it in more ways than you imagine that I will take all the financial risk with my… ‘Better than’ 100% Money-Back Guarantee This is how it works… Secure your seats now to the 3-Day Strategic Entrepreneur Business Summit, attend all 3 days and if it’s not everything I mentioned here, then not only will I give you a full refund of all your money invested, I will hand you a $500 cheque out of my own pocket just to say, “Sorry for wasting your time, I’m embarrassed and perplexed as to why this information has not impacted you greatly.” So you can make a profit just by attending the event. Why am I doing this? It’s not because I have more money than sense. I guarantee you this with great conviction and know you won’t appreciate it right at this moment, but even at the end of the first session will see the extraordinary value that you’ll get for such a minuscule entry fee.

Register Now – later just won’t happen.

SO… If you feel that I may have something valuable to offer you, if you feel that you like my style, if you feel that we connect at more than just a business level, if you feel that I can be a mentor to you… Then there’s nothing else for you to do other than join me and other like-minded entrepreneurs who understand that building a successful and profitable business is the fastest way to make money, create wealth and live the ultimate lifestyle. I’ve written the curriculum personally. I know what you will learn will be life and business changing forever. I’ve seen it in action, I’ve had the opportunity to experience the extraordinary results myself and have seen businesses I have worked with go from struggling fledglings to multi million-dollar powerhouses. I’ve helped plenty of large companies including IBM, Apple, BHP Billiton, Lend Lease and Fairfax as well as small organisations add millions upon millions of dollars to their bottom line. And I’m very confident I can do the same for you. So I know this stuff works. That’s why I can give you such an outlandish guarantee.
Early Bird - Massive Savings
Buy Now for $97 Until May 10th
  • Strategic Workbooks
  • Tea and Coffee

strategic entrepreneur summit

Early Bird - Massive Savings
Now $297 PLUS Bring a Friend FREE
  • Strategic Workbooks
  • Gold Check In
  • Gold Seating
  • Tea and Coffee

PLUS Special Marketing Masterclass with Brian Sher
strategic entrepreneur summit

Early Bird - Massive Savings
Now $397 PLUS Bring a Friend FREE
  • Strategic Workbooks
  • VIP Check In
  • VIP Seating
  • Tea and Coffee

PLUS Special Marketing Masterclass with Brian Sher & Special 1hr Saturday Night Drinks
strategic entrepreneur summit


Last thought! Think about how it would feel to have a thriving, successful business (or even more thriving and successful business than you do now) one that works without you being there: being able to predict your income rather than be a slave to regulated wages… working the hours you want and not the ones your boss or current business dictates… holidaying at will, 3 or 4 times a year… and having all the money you need to surprise your family and friends with thoughtful gifts? It’s all possible… by simply following a predictable set of business rules, strategies and ideas I will reveal for you – over these 3 powerful days. Why keep struggling or doing it all by trial and error. I can save you time, save you money and make you millions more, if that’s what you want. How? Because I am one of the few who has actually done it and now prepared to share it. You risk nothing in joining me and remember… You are always protected by my better than 100% money back guarantee. To your success, Siimon Reynolds P.S. I know I can make a huge difference to your life as your guide and teacher, but I can’t make you turn up for school. Only you can do that. Woody Allen once said ''80% of being successful in life is showing up’. So please ‘show up’ and you’re 80% the way there.

Revealing My Third Superstar Guest-Speaker

Larissa Robertson – Founder and CEO of SCO Recruitment – from Startup to $14M

Larissa Robertson is the founder and C.E.O of SCO Recruitment, one of Australia’s fastest growing new businesses. SCO Recruitment has been recognised as the second fastest growing start-up company in Australia over the last three years at the StartupSmart Awards. SCO also came in second place on the 2012 BRW Fast 100. On top of this, Larissa runs the not for profit company Trim and Proper Property Services which helps employ indigenous Australians, the long term unemployed and people from socially disadvantaged backgrounds. In 2012, Smart Company named Larissa as one of Australia’s top 30 female entrepreneurs.
Early Bird - Massive Savings
Buy Now for $97 Until May 10th
  • Strategic Workbooks
  • Tea and Coffee

strategic entrepreneur summit

Early Bird - Massive Savings
Now $297 PLUS Bring a Friend FREE
  • Strategic Workbooks
  • Gold Check In
  • Gold Seating
  • Tea and Coffee

PLUS Special Marketing Masterclass with Brian Sher
strategic entrepreneur summit

Early Bird - Massive Savings
Now $397 PLUS Bring a Friend FREE
  • Strategic Workbooks
  • VIP Check In
  • VIP Seating
  • Tea and Coffee

PLUS Special Marketing Masterclass with Brian Sher & Special 1hr Saturday Night Drinks
strategic entrepreneur summit


Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)
Want more detail of what we’ll cover? Read on…
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #1 - How Entrepreneurs Think

There are a million different types of entrepreneurs and a million different industries of a million different ages. But the reality is, they all share 7 characteristics and if you can develop the 7 character traits all great entrepreneurs share, then you will vastly increase your chances.I will reveal these to you and help you develop these traits fast. Here’s what else you’ll learn…
  • Why people get rich? The conclusion from a Harvard Professor. How you can develop this quality? If you balance a long-term perspective with this quality, then you’re virtually guaranteed to build an awesome company.
  • If your business isn’t going as fast as you want, don’t get frustrated. These stories from Nike, Wal-Mart, Starbucks and Marriott are certain to inspire you.
  • The ugly truth about the Apple iPad – a story which is certain to leave you inspired.
  • A very interesting research study in 1985 looked at executives from MetLife Insurance Company. They found those who tested for having this quality, sold 31% more insurance than those who didn’t. Do you and your staff possess it?
  • How the “Hawthorne” effect can make you better at virtually any skill. Or help you garner virtually any positive quality (warning: this is really, really, really powerful).
  • The easiest and most pleasant way to increase the self-esteem of your staff and help them do a better job (if you’re not doing this, you are losing productivity).
  • The “Ian Thorpe” edge: what made him one of the greatest swimming legends of all time. And how you can use this to emulate his success in your business.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #2 - Build a Solid, Relationship-Based Business Using Email Marketing Secrets

In bars all around the world you see this: just before closing time there''s always two or three drunk guys walking around hoping to meet women and asking them to go home and sleep with them. Now does it work? Very, very rarely. Now why is that? Well obviously because there is no relationship that''s been established between them. That''s what traditional marketing has been. This new era of marketing though, is all about establishing a relationship before you buy and these are the two characteristics of email marketing that make it so powerful. It data driven and its relationship based. And that''s what makes it the ultimate marketing tool. Let''s take a look at what you''ll learn in this module...…
  • The number one most valuable thing in the whole email equation.
  • A whole bunch of ways for you to build a terrific email list (even if you don''t have a web site).
  • A simple line to add to your web site which alleviates a lot of fears people have in handing over their email address.
  • Go to networking events? Use this simple trick to get more value out of each event and grow your email list fast.
  • Ever wondered how often you should send an email to your list? Find out the ideal timeframe and when to break the rules based on your individual business and customer base.
  • How to avoid your emails being labelled as spam.
  • The six critical questions you should ask yourself before you hit ''send''.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #3 - Why Most Advertising Doesn''t Work

Advertising is a multi – billion dollar a year industry. Every time you open the newspaper or look in a magazine there are hundreds of ads trying to convince you to buy a company''s products. Now, you''re probably thinking, "Do they actually work?" And the answer is often they do. When people get it right it can be an absolute cash machine. Every time they run that ad, it can bring in big bucks. Think about it: You can literally run it again, and again, and again, often for years - and every time you get it right it will bring you in more money. What a powerful tool! But here''s the truth. Most ads don''t work and it''s not the fault of the medium itself. It''s the fault of the people writing them. The fact is, most company owners have never learned how to write a powerful, persuasive ad. And that''s what you''ll learn in this module will give you an overwhelming advantage...
  • The two primary reasons that drive prospects to respond to your advertisement.
  • A structure that works almost every time to create a successful advertisement.
  • The quickest, easiest ways to write a powerful headline.
  • Design ''tricks'' which increase your readership and the sales results you get.
  • The ''undercover'' ad, which gets far better results than most advertisements in newspapers or magazines.
  • The things you must avoid doing if you want a successful ad.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #4 - Pay-Per-Click & Facebook Advertising

Can you imagine buying a TV ad in prime time and not having to pay one red cent until somebody responded? How about a magazine ad? Or a newspaper ad? No way, right? But you are able to do this online with pay per click advertising. This means there''s no wastage. You pay only when someone clicks on your ad. What''s more, it''s fast. And in a few hours you can literally test your ad and see what the results of your advertising is. It is no exaggeration to say that literally thousands of businesses have been transformed by this advertising medium. And now you can too, when you discover...
  • The three key elements you need to evaluate for your pay-per-click campaign to optimise your success and make it work (miss just one of these and you could miss out on thousands of dollars).
  • How many keywords should you target? The answer will surprise you.
  • Sneaky little tricks for finding out what your competitors keywords are (including the exact web site you can visit to get an unfair advantage – FAST!)
  • How to maximise the response of your headlines – without changing a word.
  • The quickest, easiest way to boost the response of your pay-per-click advertisement.
  • Sending all your traffic to your main web site? Find out why you''re making an expensive mistake...
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #5 – How to Design a Highly Profitable Web Site

The Internet; what a seductive medium. On the one hand, you hear all these stories about people making millions, tens of millions, hundreds of millions of dollars through their Internet website. But on the other hand, you ask the average business person how much money they''re making from their website and usually, it''s pretty much nothing.

So how can we have this difference between people making millions and then the rest of us making hardly anything? Well, the answer is all to do with how you design your website and in this module, I am going to give you a whole stack of methods to create a website that really works, including...

  • The number one mistake you must avoid if you don''t want mediocre results.
  • How to work with your graphic designer if you want a truly great web site that sells.
  • Why you should NOT focus on making the sale as your number one priority.
  • This aspect of your home page is crucially important to whether someone even stays on your web site. Make sure you get it right.
  • The four questions you should ask before you write a word of copy for your web site.
  • The single best thing you can do to build trust online and allow people to feel at ease that they are dealing with the right company.
  • A fantastic method of getting your sales team to get into a conversation with your customer while they''re on your site.
  • What you should put on EVERY single page of your web site.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #6 – The Amazing Power of Pricing

Why do you charge what you do? Could you charge a lot more? What would happen to your business if you changed your prices? Well, I am going to talk about this and a whole lot more as I unlock the secrets to effective pricing. The truth is pricing is super important for your business'' success. Really you can transform your profits if you get pricing right. But hardly anybody does. Hardly anybody is studying pricing and it''s absolutely crazy! I mean think about it. You''ll spend months on your marketing. You''ll spend months on your team. You''ll spend potentially years working out what your product offering is and yet when it comes to prices most people just rash it. They just think about it for a little while, maybe have a brainstorm meeting and choose a price. It''s crazy. But that''s all about to change for you when you discover...

  • The 3 Ways Most Companies Set Their Prices (and why they are all stupidly wrong – plus how you are costing yourself thousands of dollars).
  • Why you should never offer a discount (except in this scenario).
  • You should never get rid of a customer, right? Wrong. If they have these characteristics, you should not hesitate to say ''YOU''RE FIRED''.
  • A simple five step system for selecting what your prices should be.
  • The amazing "arrogance factor" which allows you to charge more.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #7 – The Number One Reason Why Businesses Fail

What is the number one reason business fails? Have a think about it. Give up? You know what it is? It is low sales. That''s it. It''s that simple. Now when I say this most of you will agree, but isn''t it the truth that so many business owners hardly spend any time at all looking for new sales. I mean the average business owner probably spends less than one hour a week on it. If you''re not in an online business then you really should be tripling the amount of time you probably spend on sales and even if you are in an online business you still need to sell. You need to sell to affiliates. You need to sell to partners. You need to sell to the media to convince them to do PR on your business. Every business needs to sell, so if you can become outstanding at it you can make a fortune. And there''s no better person to talk to you about sales than me because I have owned businesses since I was 23 years of age, and I didn''t eat unless I sold stuff. Every day I had to sell advertising campaigns and they''re one of the hardest things to sell of all. I mean think about it. What are you selling when you sell an advertising campaign? A few pieces of paper with some writing and some drawings on it, that is it, yet I would consistently get people to invest a million dollars, five million dollars, even ten million dollars into these little squiggles on paper. That takes some salesmanship, so I''ve developed a whole sales system and I''m going to be teaching you that in this module. Here''s what you''ll learn:
  • The number one reason why people buy (hint: it''s different to what you think).
  • The best times to call people to get past the gatekeeper.
  • The trick to leaving messages which boosts your call-backs.
  • How to avoid the "peaks" and "valleys" which cause you unnecessary stress – just do this.
  • One of the first things you can do to become a better salesperson.
  • The single most important thing you should build your business around.
  • How to quickly realise the mistakes you make on the telephone (this is priceless).
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #8 –My Biggest Mistakes Which Could Save You Thousands

Experience is the best teacher. And in my 25 years in business, I''ve had a lot of experiences, both good and bad. In this lesson, I''m going to reveal some of the biggest mistakes I''ve made in business. It should be extremely helpful for you because once you know about these mistakes; you can avoid them and build your business empire much faster. I just wish somebody had given me these same lessons when I first started out...
  • The "grasshopper" mistake I made which caused me to achieve mediocre results for years.
  • The easiest way to turn yourself into a "luck magnet" – just do this.
  • Are you a start-up? Losing money some months? Making money others? Struggling? Here''s what you need to know to stay on track despite the tough times you are going through.
  • The case against partnerships: Read this before taking on a partner or you could be kicking yourself for years to come.
  • The secret behind the success of Tom Cruise, Gerry Harvey and Yves Saint Laurent.
  • The single biggest thing which makes businesses fail (and why you should manage your time differently by investing 50% of your time on this area).
  • If all you did was change the focus of your business so you''re thinking obsessively about this, it will transform your business success.
  • What you must do to maximise your odds of success before entering into any business or industry (most people never do this, but if you do, it will put the odds in your favour).
  • The type of business (according to Boston Consulting Group''s "star" principle) , which is almost certain to be a success.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #9 – Branding Secrets to Build a Billion Dollar Business

Want to build a huge business? I mean a really big one? One worth not millions but potentially billions of dollars? Well, there is no better way to do it than creating a great brand. And here''s the best news, it doesn''t have to cost a fortune to build a brand. In this module, you''ll listen to case histories and stories about Virgin, Levis, Diesel, Aussie Home Loans, Mitsubishi, Chrysler, Absolut Vodka, Meadow Lea, and The Body Shop as you discover...
  • How to massively increase your prices – just do this (if you think price is the only thing which motivates people, this is urgent information you must have).
  • How Absolut Vodka went from nowhere to the third biggest vodka brand and recently sold for over $8 billion dollars.
  • If you have this, you could lift your prices by 20% - and 75% of people would still be happy to buy your product.
  • How to advertise less and still have your customers buying in droves.
  • How Microsoft captured 70% of the computer market within one year of introducing the PC.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #10 – How to Tap into Your True Potential

Most people don''t realise they have two selves. You have a low level self and a high level self. And I''m sure plenty of times you, like me, have functioned at your low level self where you''re not happy with your performance or how you came across. But by the same token we''ve also had plenty of times when we function at our high level self level. And what is that? That''s where you''re dynamic. You''re confident. You''re high achieving and you''re happy. So, how do you achieve that excellence more often? How do you develop more excellence so it''s a day – to – day occurrence? Well, it''s all about systems and that''s what you''re about to learn in this module, including...
  • The "Golden Three" – exactly what you need to do in the planning process of your life in order to create exactly what you want.
  • The secret to setting up an awesome day where you achieve all of your objectives(it takes just 30 minutes, but once you start doing it, your life will never be the same again).
  • The quickest, easiest way to find a mentor to help you go to the next level.
  • A mistake many people make which unconsciously holds them back (if you''re doing this, you are going to be creating disasters around yourself without even knowing it. But the good news is it''s an easy fix).
  • A simple daily step you can take to improve your creativity, mood, energy and persistence (cut your work day down by 30 minutes and do this instead – it''s far more useful).
  • How to become more productive by taking more breaks (forget about all the old school strategies where your mind treats your body like a slave. This little tip will make you more relaxed and more productive – not to mention happier).
  • HOW YOUR "WEIRD HABITS" MAKE YOU SUCCESSFUL (you''ll love this story about Bill Gates which reads like it''s right out of Ripley''s Believe it or Not).
  • The 5 minute daily habit which makes you more focused and allows you to get 12 hours out of an 8 hour day.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #11 – Financial Fundamentals You MUST Know

So many people are scared about this aspect of business, the financials. But contrary to popular belief, it''s not as hard as you think. In fact, there are just a handful of basic things you need to know and if you get them right, that''s all you need to know to create a successful business. But it''s really important that you realize that the financial part of business is vital. Don''t turn away from it. I know that as an entrepreneur you probably want to do the other stuff in business, the fun stuff, the sales, the leadership, the organization, the dreaming of what your business could be, and I''m the same. But if you turn away from the financial aspect, then you never have an opportunity to do the rest of it because you''ll be out of business. Anyway, here''s what you''ll learn in this module:
  • The 5 Key Metrics Required to run a successful business (if you have a tight handle on these metrics you''re going to know more about your business than 90% of entrepreneurs).
  • The one single thing you can do with your finances which makes you really confident and powerful when speaking to customers and clients.
  • The secret to getting money from your bank manager when you need it (very few business owners do this but it gives you a significant edge for getting that loan when you do).
  • How to maximise your odds of getting your unpaid bills paid.
  • An insider''s trick for cutting short the long periods that you might have to suffer sometimes between being paid.
  • Tired of being a bank for your customers? Here''s the steps you need to put in place to stop doing it FAST without upsetting anyone.
  • Four key questions which allow you to ascertain the financial health of your business.
  • Thinking of buying a company? Here''s a quick way of evaluating just how healthy it REALLY is.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #12 – The Truth About Leadership

If you want to build an absolutely extraordinary company you cannot do it alone. You are going to need a great team around you. It''s critically important you learn how to lead them well, and that''s what this lesson is all about. I''m going to take you through twelve of the best lessons I have learned about being a great leader, including...
  • General Norman Schwarzkopf''s two most important elements of leadership (if you''re running a company or in any position of management, you can''t afford to miss these rules you should live by).
  • What you must do before you can establish vision in the minds of your staff.
  • A simple little trick which will allow you to keep your staff and make them perform better.
  • What your employees want more than money – most employers make the terrible mistake of not giving them enough of this. This is the easiest way to get more out of your staff without paying them a fortune.
  • What you should spend seventy percent of your day doing if you want to fast-track your wealth and success.
  • The best way to reprimand a staff member without building up resentment.
  • A great way to start off a meeting to life morale, break the ice and get everyone feeling good.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #13 – Super Fast Ways to Boost Your Profits

If you own a business or are looking to own a business, this lesson could be worth hundreds of thousands of dollars to you because I''m going to show you a variety of ways you can quickly and massively increase your company''s profits. And that''s why some people charge up to $10,000 to tell you what I''m about to reveal to you in this module, including
  • A really effective way to increase your revenue without risking a cent (and without even having a product or service to sell)
  • Totally focused on getting new customers? Try doing this instead and you''ll get a far better result with a whole heap less effort (you''ll spend less too).
  • "Sales Process Engineering" and how it can help you get more business with less effort.
  • Your business will be completely transformed in six months if you do these two things with your marketing.
  • A quick, easy way to boost your bottom line without making any extra sales.
  • How to get a better quality customer who pays you more.
  • TRUE STORY: a company who lifted his prices by more than 300% and maintained the same level of sales. Discover exactly how he did it so you can model his approach.
  • A quick way of getting extra customers with a simple phone call.
  • One sentence which made this leading company hundreds of millions of dollars. The good news is it takes just minutes to learn and start implementing in your business.
  • A little trick used by The Body Shop to increase their average sales price (Universal Studios and Amazon.com use it too – and it''s simple for any small business to apply).
  • How to get 5-10% of your customers to purchase a super-expensive product.
  • The Anthony Robbins Model of Business: How to turn a $20 sale into a million dollars a year of coaching income.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #14 – How to Boost Your Personal Productivity

It''s virtually impossible to be highly successful in business or even in your personal life without getting this right. It is the #1 way to improve your output and your quality of life. And what''s really amazing is how few people take the time to study how to be more productive. They''d rather work 12 – 15 hours a day for 30 years than take a few hours to study and begin to implement time management systems. It''s absolute insanity! The best use of your time is not to go off and work today. It''s to sit down and institute time management and productivity systems that will work to change your life, that will increase your output, and that will turn you into a genuine business success. And that''s what you''re going to learn in this module, including...
  • The five most important rules for getting more done with less effort.
  • Three questions you should ask yourself every day to increase your productivity.
  • A brilliant question you should ask at the end of each meeting which forces everyone to be accountable.
  • My daily ritual: What I do every day of the week (Monday to Friday) to get started off on the right foot and ensure I am moving towards my dreams.
  • The 90 days / 90 years process that boosts your productivity and makes a colossal difference in how you perform.
  • My personal time management system that has taken me 25 years to develop and fine tune.
  • Most meetings are a massive waste of time. Here''s how you can improve your time management in meetings and ensure the agenda doesn''t get hijacked by other people bringing up side issues or go way over the allocated time.
  • What to do before you go home each day to allow your mind to relax and your productivity to skyrocket.
  • What you should stick all over your office (a weird idea which will make you vastly more productive).
  • The "Zig When They Zag" technique, which saves you a phenomenal amount of time.
  • The mistake most people make all day long which is making you highly unproductive.
  • The STING method for increasing your productivity. Master this and you''ll get 12 hours out of an 8 hour day.
  • How to slash your meeting time by 70% while achieving the same outcomes.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #15 – The #1 Thing You Can

Do to be Successful in Business The #1 thing you can do to be successful in business is to learn from the best. Look, there''s two ways you can live your life. You can learn all your lessons yourself. Now, that can be hard. It can be painful and it can take a long time. Or you can look at the very best entrepreneurs, and study them, and apply what they''ve learned into your own business. Now, that''s far quicker and it''s a lot more efficient. And that''s what I''ll be covering in this module. I''ll be looking at top entrepreneurs and grabbing their key techniques and concepts, so you can take them and apply them into our own business. Here''s a sneak peek:
  • The 3-part formula for living developed by one of Japan''s greatest entrepreneurs (he thought about becoming a gang-member but used this formula to create two mega-successful companies and donate $200 million to create the Kyoto Prizes).
  • The "fight in the centre" of the ring strategy used by this incredibly wealthy entrepreneurs which will change the way you operate your business and life forever.
  • Having trouble getting clients? Discover the "Inamori trick" that will end this problem for good.
  • What you should do every day to develop an absolutely colossal rise in standards at your company.
  • Outrageous Thinking: how to schedule it into your team meetings to come up with fantastic ideas, which move your business forward faster than you ever dreamed possible.
  • Want to make your company famous in one week? I dare you to try this "adults only" strategy, which worked like a treat for my client and me. 
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #16 – How to Present Like a Leader

Just think about the importance of being able to present well. It really can change your life. If you could present absolutely superbly, well obviously, your sales would increase. More people would be persuaded by you and buy from you. And it''s going to make you look a lot smarter. Now, if you combine your ability to say powerful stuff, with your ability to present powerfully, it''s going to build your personal brand if you work in a corporation. Or if you just opened your own business, how you move, how you look, how you persuade people, has an inordinate impact on your personal brand and how people perceive you as a businessperson. And of course it can help get you promoted, and it can certainly help grow your business. On module #6, get ready to discover...
  • How to prepare an awesome presentation your audience will love (when you hear this you''re going to say, surely that''s not the ultimate classic structure of a presentation. But you know what? It is – and while most people don''t do it, it works like a dream).
  • Aristotle was one of the greatest philosophers of all time. Discover his three tried and tested elements of persuasion (miss any one of these elements and you''ll wonder what''s stopping you from getting deals across the line. Master them and you''ll have an overwhelming advantage over your competition).
  • Three ways to do an introduction which will have them eating out of your hands (including a simple way to captivate your audience and differentiate yourself).
  • How to get your speech ready using the "PREP" formula (this will make your preparation as easy as 1, 2, 3).
  • How to use slides in a way that doesn''t ruin your presentation (so your audience focuses on you rather than the slides or daydreaming).
  • What you should never do at the beginning of your presentation. Never. Make this mistake and you''ll have lost them before you even get off the blocks.
  • The best way to start a presentation to get people to trust you and believe more of what you say from that moment forward...
  • John F. Kennedy was one of the most influential presenters of all time. Here''s the three rules his speechwriter lived by which gave the president an unfair advantage.
  • How to be liked by your audience. The simplest and most natural way to build rapport is by doing these two simple things.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #17 – How to Raise a Ton of Money

In his first venture capital deal, I raised $1 million for a new business. In my second, which was about 10 years ago I raised $5 million for a new business. And in my third about a year ago, I raised $12 million for a virtually new business. So, I really have a lot of experience in the area of raising money. What''s more, from the side of someone looking for the money I have also invested in a lot of companies. Anything from $10,000 to up to $1.5 million is the most I''ve ever invested in a company. So, I really know both sides of the fence and I''m going to give you some of the very best stuff I''ve learned about how to raise money for your business, including...
  • When you should start raising money for your business (this will probably surprise you).
  • One of the cheapest ways of raising capital. You''ll be surprised at what you can get from doing this exercise which can cost less than $100.
  • Where you should look to raise money before you go anywhere else.
  • The five things angel investors are looking for. Make sure you have all of these or you''ll be setting yourself up for a fall.
  • A proven "pitching format" system you can use to actually raise money.
  • How to present to potential investors in the most persuasive way (including a step-by-step 10 slide system which is virtually guaranteed to hold their attention right until the end).
  • Exactly how long your meeting with a potential investor should be.
  • Negotiating tricks based on solid research, which will give you a bigger bang for your buck.
Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)

Success Module #18: How Entrepreneurs ThinkDouble Line

Sydney November 2nd - 4th 2012 - Novotel Sydney (Brighton Le Sands)
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